What Social Media Specialists Can Learn From The Don

Everyone’s favorite anti-hero has officially said good-bye, yes, Jon Hamm will no longer be seen playing the character that made him famous. I love Don Draper. He was sexy, witty, intelligent, fantastic at his job, and completely flawed. He was a terrible husband, a bad father, successful, but broken on the inside. On the outside he was a square, but on the inside, he was a damn octagon, and I think viewers appreciated tuning in to someone that wasn’t an ideal image of what the perfect person should be, because despite his character flaws, many fans still loved the Don.We seem to dig imperfections.

Anyways, the Don was a marketing genius, and his ways can assist in making your social media content better.

Everyone seems to think social media is easy, a monkey can do it, all you have to do is post, and boom results happen. It is not that simple, but here are some tips you can learn from the Don.

1. Understand that great social media isn’t easy…remember when Peggy told him “sex sells”, and he responded by explaining to her that people that think like that believe monkeys can do their job? If you want to represent a company correctly, you need excellent posts, you need to figure out how to get peoples attention, what makes them click??

2. “Advertising is based on one thing, happiness”-Don We react to happiness, because we are emotional, and if your posts have the ability to make me feel something, you’re golden. That’s why cats videos, and baby videos always go viral.

3. Any product, or service can be made interesting on social media. People that suck at social media look at boring companies like mechanic shops, or hardware stores as lame, but if you think outside of the box, and figure out a way to appeal to people’s emotions you’re golden. Nobody really cares about Coke, or Pepsi, as Steve Jobs referred to it as “sugar water”, they buy these products, because Pepsi and Coke know how to be emotionally appealing. Pretty much anything that came out of Don’s mouth triggered an emotion. “She’s not married because she’s never been in love, I think I wrote that once to sell nylons” You kinda want to punch him in his face. It worked. You felt something. Your posts, status, tweets, instagram photos, need to make people feel something.

4. Stay true to you and don’t force anything. Don couldn’t roll with the hippies, because, he was a man in a suit that followed societies norms during that time period. Don’t attempt to build relationships via social media that are not natural.

5. Always be innovative. If you cant find sharable content in your industry make your own damn content. Write your own memes, create your own gifs, videos, etc, set the trend don’t always follow. g1387991886437830891.jpg

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Everything In The World Is About Sex Except Sex is about Power

Oscar Wilde’s wise words are indeed correct. At least in my opinion. Let’s take a look at advertising, shall we; what is the easiest way to get a consumer’s attention? Sex. It is simple, eye catching, provocative, and time after time it continues to generate positive results. If it did not work, companies would not use it to sell the dipshit consumer their new scent of deodorant, or their new cologne. Or whatever else they want to convince somebody they NEED. 

Sex is also being used in the Entertainment industry, how many times do we hear previous generations complaining about how television contains a ridiculous amount of sex? We hear people annoyed ALL the time. Most of these people are angry mothers, pissed off because the squeaky clean teenager their tween daughter idolizes isnt so clean after all. 

Sunday night, Miley Cyrus performed at the 2013 MTV Video Music Awards acting a little aloof, and somewhat obscene. The internet went into a frenzy posting memes, photographs, articles and count downs poking fun at the former Disney starlet. Cyrus has been acting a little crazy, I am sure she is experimenting with drugs, partying, drinking, having sex, the works. 

I want you to close your eyes for a moment, let’s go back in time to when you were 16 years old. Now let’s pretend you are famous, people idolize you, and you are filthy rich. You cannot have certain friends, because you are under a strict contract that forbids you to be seen with certain people or do certain things. If you get caught with a cigarette in your hand or appear stoned your cookie cutter image could be destroyed…FOREVER! You are basically a big corporations puppet. Now lets flash forward to a few years. You are now 21 years old, your strings have been cut off, you are famous, filthy rich and have the world in the palm of your hands. How would you be acting? Remember the 21 year old version of yourself, the younger, dumber, immature version of what you grew up to be. I am sure you knew someone that experimented with drugs, drank too much and had the occasional casual sex partner. It is called sewing your wild oats and most people are a little crazy during their youth. It is NORMAL!

Miley’s outrageous performance did exactly what it intended to do, it put her in the spotlight, it stole the show even if people were saying negative things about her there is no such thing as bad publicity. Miley having the media poke fun at her ass, calling her a drug addict, crazy whatever terms they choose to use is a whole lot better than ignoring her. 

Here is where everything ties into Oscar Wilde’s fine words: sex is about power. We use sex to control people. We use sex to sell people products they dont necessarily need, we create a problem than give them a solution by incorporating sex. Ladies use this diet pill you will lose 15 pounds in two weeks!!! Flashes to a sexy model running in central park. Men use AXE!! Flashes to a guy getting trampled by a bunch of hot models on a beach, all because his arm pits smell like AXE. You can’t just have sex with anyone, you want the chiseled form of pure perfection you see on your screen and in order to get that person you need to use that product. It sounds silly but it works. If it did not work we would see more homely looking people dressed in jeans and a t-shirt informing us of why we need this product. We do not see this because it is not a fantasy that is many people’s reality.