Elvis was the king of rock ‘ n’ roll, Michael is the king of pop and Steve Jobs is the KING of marketing, because Steve revolutionized how to get consumers. It was not about beating competition, it was about getting the consumer differently, and I just love it!
Jobs was passionate about the products he sold, and wanted to change the world, and he fucking DID! I love passionate people that obsess over what they love. He also understood his consumers were humans, and because of this Apple’s earlier ads were very emotional; their Think Differently commercial is my love. I have watched it 100000 times because it reassures me that being the square peg in a round hole is perfectly okay. I will always dance to my own beat.